PODCAST CONVERSATIONS
THAT CONVERT™
Stop Relying On The Host.
Lead The Conversation With Strategy, Align Your Message And Guide Listeners To Your Offer.
Because every conversation should be your bridge to profits.
Are you looking for connection and
conversion instead of crickets?
You've done the hard work to land interviews. You show up with value, you speak from the heart, and still...
Crickets. No leads. No new clients. No ROI.
And you start to wonder:
- Am I talking about the wrong thing?
- Is my offer not clear enough?
- Maybe I'm just not cut out to be "the expert"...
- Does podcast guesting even work?
Let me stop you right there.
If your interviews aren’t converting, it’s not you. You're missing the Bridge To Profit
It’s the missing strategy no one talks about.
Everyone focuses on one-sheets and pitching—but once you land the interview, then what?
No one teaches you how to make the conversation the bridge between your audience’s pain and your premium offers.
It's more than hoping the hosts ask you the right questions, fact dumping or simply sharing valuable information.
If your topics, talking points, stories, and CTA aren’t strategic, the conversation gets forgotten—and so do you.
You're not just here to talk. You're here to make an impact—and grow your business.
That’s where Conversations That Convert™ comes in.
Here's How It's Helped Other Podcast Guests
"What I loved the most, was mapping out the different talking points that help me keep things on track - even if the podcast host goes in a completely different direction. I feel so confident in guiding the conversation, and now understanding the path that I want to take people through to make sure that the audience is getting value, a great experience with me, building that know, like, and trust factor and leading to my offers."
“Working with Lyndsay completely changed how I approach podcast guesting. I stopped treating interviews as ‘exposure’ and started having strategic conversations that actually connect what I say to what I offer. The process helped me clarify my message, tell better stories, and show up with intention, without sounding salesy. It’s had a noticeable impact on how I communicate my value across my business, not just on podcasts.”
The Bridge To Profit Process
This is The Strategic Core of Conversations That Convert™
It's where podcast guesting shifts from hopeful exposure to purpose-driven results.
Before you ever hit record, we lay the foundation that makes every interview a bridge—
from audience pain to your premium offer.
Because when your message is aligned, your voice becomes a catalyst for real growth.
Master Your Audience’s Language
We'll uncover who you're really speaking to—their fears, desires, and decision-making patterns—so you can speak their language and create instant connection.
Craft the Conversation Architecture
From topics to talking points, story soundbites to CTA—we design every element of your interview to guide listeners from problem… to possibility… to you.
Align Your Offers & Vision
I'll analyze your offers, funnel, and business goals to ensure your interviews aren’t just visible—they’re profitable and aligned with the future you're building.
HERE'S WHAT I'LL HELP YOU BUILD DURING THE
So that podcast guest appearances become a high-converting marketing tool
that naturally attracts leads, clients, and opportunities.
BILLBOARD-READY TOPICS
Discover Your Billboard-Ready Podcast Topics That Get You Hooked, Booked & Heard
Your podcast topic is your billboard — the first impression to every host and listener. It’s what turns heads, gets you booked, and attracts the right audience. I’ll help you craft Billboard-Ready Topics that grab attention, attract aligned audiences, and create curiosity around your offers -before you even hit record.
“Sure, AI can spit out a snappy title. But if it doesn’t reflect your expertise
or speak to your audience’s real pain points, it’s just noise. Strategy is
what turns a clever phrase into a client-attracting conversation.”
INTERVIEW GPS
Your Conversation Compass to Stay-On-Message,
Even When The Host Goes Rogue
Without the right interview questions, conversations become scattered, unfocused, and fail to showcase your expertise. Sales pros use scripts. Experts use strategic interview questions that lead the conversation, control the message and guide listeners straight to their offers. I help you craft questions that tease insights and position you as the go-to expert, to ensure every interview is compelling, structured, and drives the right audience to take action.
“An 'organic' interview without structure is just a missed opportunity in disguise. Strategy doesn't kill the vibe - it amplifies your message.”
MESSAGE PAVERS
Install Message Pavers - Strategic Talking Points That
Lead Straight to Your Offer
Your message shouldn’t meander—it should pave a clear path from your listener’s pain to your premium offer, reinforcing your authority, and building trust. Through intentional questions and deep listening, I help unearth your brilliance, name your frameworks, and co-create talking points that are concise, compelling, and aligned with your offers—so you’re not hoping your message lands… you’re making sure it does.
“Knowing what you do is one thing. Communicating it clearly, strategically, and in a way that converts? That’s the real skill.”
MIC-WORTHY MOMENTS
Drop Mic-Worthy Soundbites That Engage, Captivate, and Sell
Your most powerful conversion tools aren’t facts—they’re emotionally charged, story-driven soundbites that make your message unforgettable and move listeners to take action. These moments create connection, build trust, and guide your audience from pain to possibility. I'll help identify and shape these mini-stories so they spark emotion, showcase your brilliance, and naturally lead to your offer.
“Facts tell. Stories sell. If you want to be remembered—and hired—you need more than knowledge. You need moments that move people.”
OFFER ON-RAMP
Design Your Offer On-Ramp: Call to Actions That Convert
Without Feeling Salesy
Without a clear, strategic Call to Action (CTA) that guides listeners to a specific solution, you lose momentum—and miss the opportunity to turn curiosity into action. The fastest path to a “yes” isn’t a scavenger hunt—it’s a compelling, relevant next step that feels natural and aligned. We’ll analyze your offers and lead magnets to refine or create a CTA that feels seamless in the conversation and transforms your interviews into a valuable lead-generating tool.
“Sending someone to your website without a clear next step is like handing them a map with no destination. They’ll wander—
and you’ll lose them.”
Jeremy shares how Conversations That Convert helped him rethink podcast talking points so they align with his offers without sounding salesy. The result: clearer messaging, stronger interviews, and conversations that stick with listeners long after the episode ends.
People love to interview us, we are well received, but we have not seen any results from our Podcasts. We had no idea that successful podcasters have strategies that convert. Talking points, ways to angle the topics we talk about to lead listeners into funnels and to sign up for the things we are talking about. Sure we could just talk about XYZ, but when we talk about XYZ in a specific way that cleverly seeds our work and offerings, then the listener gets inspired and wants to take action. Lists grow and clients come in.
Despite more than a decade of experience, I learned so much about the process. Lyndsay was incredibly organized, everything was crystal clear, and she provided valuable insights and resources that simplified the entire guesting journey.
What impressed me most is how her strategic thinking goes far beyond podcast guesting. The frameworks we learned are now shaping the copy on my website, landing pages, and sales pages.
This wasn’t just a five-star experience for improving my podcast guesting, but gave me strategic assets I can use across my whole business.
Here's How We Build Your Bridge To Create Conversations That Convert
This is a high-touch, one-on-one experience, where we go deep into your business—your offers, your audience, your unique delivery style, and the way you create transformation for your clients.
I look at the full picture: your superpowers, your personality, your process—and then I do what lights me up the most. Like a sculptor revealing the masterpiece within the marble, I help you uncover the core value that’s always been there. Then, we shape it into a message that captivates hosts, resonates with listeners, and compels your ideal clients to lean in and say, “I need this.”
Together we create one flagship conversation, plus you leave with a Scalable Conversation Blueprint™- a repeatable system to create additional conversations on demand.
Custom One-On-One Done With You Program
4 Private 90-Minute Coaching Sessions (Value $2388)
Deep-dive, done-with-you calls to refine your message, structure your interviews, and build your guesting framework from the ground up.Your Billboard-Ready Podcast Topic
A magnetic, expert-positioned interview title that gets you booked—and makes listeners instantly curious about your work.Custom Interview Questions (Your Interview GPS™)
Hand-crafted questions that guide the conversation toward your offer without ever sounding scripted or salesy.Conversion-Driven Talking Points (Message Pavers™)
Clear, compelling insights that set you apart, showcase your authority, keep the audience engaged and move them step by step toward the “yes.”Mic-Worthy Soundbites
Emotionally resonant story moments that build connection, showcase your authority, and leave listeners wanting more.Offer On-Ramp Call to Actions
We’ll craft lead magnet ideas and CTAs that feel natural, align with your topic, and guide listeners straight to your offers—no awkward pitches, just a clear next step.-
Audience Avatar Analysis (Value $397)
We’ll map out the mindset, pain points, desires, and decision-making triggers of your ideal client—so your interviews speak directly to the right people and you walk away with a messaging guide you can use across all your marketing.
You'll leave with...
The Audience Avatar Analysis - a messaging guide to use for marketing & clarity.
Host Interview Guide - your topic description, bullets of what the audience will learn & interview questions that help guide high-impact interviews.
Redirection Language - to help you regain focus when the conversation drifts, or the host goes rogue, without breaking rapport.
Transition Statements - subtle language cues that naturally lead the host into the next question, guiding the flow of the interview while keeping it conversational and organic.
Conversation Quick-Reference Guide - your interview cheat sheet with your talking points, transition statements, redirection statements, & story soundbites. This becomes your go-to prep before every podcast appearance.
Story Soundbite Builder™ (Custom GPT) - a reusable, client-only GPT that helps you generate clear, mic-worthy story soundbites anytime — for interviews, content, and talks.
AND most importantly a Scalable Conversation Blueprint™ - You leave knowing how to think like a conversation architect — not just deliver one talk. You gain a repeatable template, strategy, and framework to create future conversations, guide the interview flow, and intentionally build another Bridge to Profits every time.
$2785
Limited Time Only For $1600
Your process is special, Lyndsay. The ability to drive clarity on messaging is powerful. I love how you helped create a framework. Your talent is helping me
and so many others realize and live their purpose. Gratitude unleashed!
Leif Hemstad - Author of The Leadership Harvest
FAST ACTION Bonuses Worth Over $1400
to Help You Show Up Like a Pro
Worth over $1400, these Fast Action BONUSES are designed to elevate your authority and make it easy for hosts to say yes—faster.
Done-For-You
Expert Bio
I'll write a professionally crafted bios and host intro reads that positions you as an authority, makes hosts take notice, and opens the door to higher-level interviews and opportunities.
(Value: $147)
Custom Media
One Sheet Design
You’ll get a beautifully designed, strategic one sheet that showcases your expertise, stands out in a crowded inbox, and makes it easy for hosts to say “yes” to featuring you.
(Value: $297)
Practice Interview Session
A guided practice interview where we test your conversation architecture in real time, refine your talking points, sharpen transitions, and make sure your stories and CTA land naturally.
(Value: $497)
Spotlight Session: Post-Interview Audit & Feedback
Submit one of your next interviews and I’ll personally review it, offering strategic feedback to sharpen your message and delivery. It’s my way of helping you lock in the strategies so you can show up with clarity and confidence.
(Value: $497)
Ready To Turn The Mic Into A Magnet For Aligned Clients?
Let’s transform your interviews from “great conversations” into conversations that convert.
Apply now for Podcast Conversations That Convert™ and start showing up with clarity,
confidence and a strategy that converts.
Not sure and have questions? That's okay - let's connect so I can see if it's a fit and fill you in.
'I've Got Your Back' Promise...
I'm not here to rush you through a process. You deserve to show up fully prepared—with a message that feels true, powerful, and easy to speak. If we don’t get there in the set sessions, I’ve got you. I'll keep working with you until you do.
I'm committed to ensuring you walk away with a fully customized, strategic podcast guesting framework that positions you as an expert, attracts your ideal clients, and turns every interview into a powerful lead-generation tool.
I want you to be able to communicate your value in a way that captivates audiences and leads to real business growth.
After working together, we crafted a custom interview flow, strategic questions, and talking points that kept her message on track, even if hosts go rogue. Now, Jennifer is able to show up with total confidence, deliver massive value that showcases her authority, differentiate her approach, and turn conversations into real opportunities.
How Do You Know If You Are Ready To Elevate Your Podcast Guesting Interviews And Create Conversations That Convert?
-
You have a defined niche, know your area of expertise and can articulate your value clearly.
-
You have an established online personal or professional brand with a website and social media platforms.
-
You know what you want to achieve through podcast appearances, whether it’s brand awareness, lead generation, collaborations or establishing authority in your field.
-
You know your expertise changes lives—but struggle to express it in a way that creates curiosity and leads.
-
You want to show up with confidence, clarity, and a strategy that turns visibility into momentum.
-
You have free and paid offers and are prepared to engage with new audience members and potential leads generated from your podcast appearances.
-
You value coaching, feedback, and done-with-you support to bring your voice and message to life.
After being strategic about HOW Yann spoke about the Spark Catalyst concepts, the conversation architecture was structured in a way that gives the audience an overview, some actionable tips and a picture of what it's like to work with his company, that compels them to take action to the next step.
About Your Podcast Guesting Coach Lyndsay Phillips
Hi, I’m Lyndsay Phillips—podcast expert, host of Leverage Your Podcast Show, speaker and content repurposing whiz.
I’ve been in the podcasting space for over a decade—hosting, producing, launching, and guesting on hundreds of shows. I’ve dissected what makes interviews land and what makes them fall flat. And after repurposing thousands of episodes and guiding clients behind the scenes, one thing became clear: Most experts are showing up on podcasts with value… but no strategy.
That’s where Podcast Conversations That Convert™ comes in. It’s a culmination of everything I’ve learned from years on both sides of the mic. As the CEO of Smooth Business Podcasting, I’ve supported coaches and thought leaders in turning their interviews into content that builds authority and attracts more aligned leads—with clarity and intention. I created this program for experts who don’t want fluff. Who are ready to step up, speak clearly, and show up with a message that leads to real opportunity. Not just compliments.
If that’s you, I’d be honored to help you build the bridge between your brilliance and your best-fit clients.
If You Have Questions
We’ve got answers to the most common questions below—so you can move forward with clarity and confidence. If you’re still unsure, feel free to reach out or apply and we’ll talk it through together.
I have questions before deciding, can I book a call?
Absolutely! I want to make sure it's a fit for both of us and you get the most out of this program. Book a call here. I do ask a few questions, so I can understand your expertise and business better. Book it here https://calendly.com/smoothbusinessgrowth/conversationsthatconvertapplication
Is this for entrepreneurs that are new to podcast guesting?
Nope! This is for both beginners and seasoned guests. If you’ve already been guesting but aren’t seeing real results—leads, authority, or ROI—this will help you shift from "just talking" to strategically leading conversations that grow your business. But if you are now - wow, what a great way to jump out of the gate with clarity, confidence and strategy!
Do you help me get booked on podcasts?
No, this program is focused on what to do once you’re booked—how to structure your message, guide the conversation, and position yourself as the go-to expert so that each interview drives results. I am connected with some wonderful matchmaker sites and podcast booking agencies, so I am happy to make some recommendations.
Can this work for different offers or types of businesses?
Yes! Whether you have one signature offer or multiple, this process helps clarify how to talk about what you do in a way that resonates with your audience and aligns with your goals. We tailor everything to your unique brand, voice, and business model.
Will you help me write the talking points and questions or do I have to do it myself?
This is a done-with-you experience. I’ll ask the right questions to draw out your brilliance and then help you shape it into strategic, clear talking points, soundbites, and questions. You won’t be staring at a blank page—I guide the process and write with you.
How long does it take to complete the process?
Typically, we complete the core messaging strategy within 6-8 weeks. Depending on your pace and how many topics we’re building, we tailor the timeline to fit your goals.
What is the cost to go through this done-with-you program?
The investment ranges from $1,900 to $3,500 depending on how many podcast topics we’re building out and the depth of support you need. Because this is a customized, high-touch experience, I’ll walk you through the best-fit option after reviewing your application and goals. There’s no pressure—just a clear, honest conversation to see if we’re a match and your business model will get the most benefit from the program.
What if I don't have a lead magnet yet?
No problem—we’ll either refine what you have or brainstorm the framework of one that fits naturally with your message and offer, so your call to action drives real action from listeners.
What will I walk away with?
You'll walk away with a 'Billboard-Ready' topic, interview questions all written out, your talking points, story soundbites and phrasing of your call to action. You'll also get a custom-designed one-sheet, professionally crafted bio, audience avatar analysis that you can use for any of your marketing, plus you'll receive an interview audit and feedback after you rock the mic with your new Bridge To Profit!
© Copyrights by Smooth Business Growth. All Rights Reserved.