12 WEEK LIVE COACHING & IMPLEMENTATION
Enrollment Closed Until Fall 2026
Build the strategy, structure, and messaging that turn podcast guesting into real results.
Why Podcast Guesting Isn’t Working, Even If You’re Getting Booked
Most people think the problem is getting on more podcasts. It’s not.
You may be landing interviews, showing up, and sharing value. But if the conversation is not intentional, connected to your offer, and designed to guide the listener to a next step, it will not create much return for your business.
Here are some of the biggest mistakes that keep podcast guesting from turning into real opportunities:
You focus on getting booked instead of building a strategy for what happens before, during, and after the interview.
Guesting stays reactive instead of becoming a real business tool.
Your conversations are not intentionally designed to connect to your offer.
The interview sounds helpful, but it does not lead anywhere.
You rely on the host to guide the conversation.
You answer questions in the moment instead of leading listeners where you want them to go.
Your call to action is passive, unclear, or missing.
Interested listeners are left without a clear next step.
You are not using stories to demonstrate results.
People hear your advice, but they cannot picture what it is like to work with you.
I’m here to help you fix it without winging it, wasting more time, or walking away from interviews wondering if anything will come from them.
The Guesting Growth Lab Is For
Speakers, authors, coaches, and experts who are ready to build a strategic guesting system and stop hoping every interview turns into something.
Are tired of wasting time researching, pitching, and speaking on shows with little to show for it.
Are unsure how to talk about your work in a way that connects, converts, and gets remembered.
Want to feel confident guiding the conversation instead of reacting to the host or following scattered tangents.
Want a clear system, so every interview has a purpose instead of hoping something comes from it after the fact.
Already have an established offer, service, or program and want podcast guesting to support real business growth.
Have expertise in a clear area and want your interviews to reflect that expertise with more authority and direction.
Are getting interviews, but they are not leading to clients, opportunities, momentum, or meaningful follow-up.
Want a clear strategy, so every interview has purpose, direction, and a real next step.
You are looking for quick tactics, generic templates, or a random list of podcasts to pitch without a clear strategy behind it.
What You’ll Walk Away With After 12 Weeks
By the end of the sprint, you will have the core strategy, assets, and conversation structure to make podcast guesting feel clear, intentional, and connected to your business.
A Clear Podcast Guesting Plan
So you know what you are working toward, what to focus on first, and how to get there without spinning in too many directions.
Defined Audience and Offer Alignment
So your interviews lead to real opportunities, not just nice conversations that disappear when the episode ends.
Confidence in Your Message
So you do not finish an interview wondering if anything will come of it or whether you said the right things.
Strong Podcast Topics
So your expertise is positioned clearly and it becomes easier for the right hosts to say yes to booking you.
A Focused List of Aligned Shows
So you are pitching the right opportunities instead of chasing more shows that do not match your message or goals.
A Polished Bio and One Sheet
So you are positioned as a credible, in-demand guest before the host ever gets on a call with you.
A Repeatable Pitch and Outreach System
So you are not guessing what to say, who to follow up with, or when to keep the conversation moving.
A Structured Way to Guide Every Interview
So you are leading the conversation with purpose instead of reacting to whatever direction the host takes it.
Clear Talking Points
So your message is easy to follow, understand, remember, and connect back to the work you want to be known for.
Story Examples That Demonstrate Results
So your audience can picture what it is like to work with you, not just hear your advice in theory.
A CTA That Connects to Your Offer
So interested listeners know exactly how to take the next step instead of being left to figure it out on their own.
A Guesting System You Can Reuse
So every interview has purpose, direction, and a clear path from visibility to real business momentum.
You will know what to say, how to say it, and how to connect your message to your offer.
Most podcast guesting strategies focus on getting you booked.
Without a clear approach to the conversation, those interviews rarely lead to clients, leads or visibility opportunities.
The Guesting Growth Lab shows you how to change that.
How The Guesting Growth Lab Is Designed
This is a 12-week working sprint where you build a clear, strategic approach to podcast guesting.
We meet for 90 minutes each week to learn, apply, and refine so you can move forward with clarity and momentum.
Weekly 90-Minute Working Sessions
Each session includes teaching, application, coaching, and feedback so you are not just learning. You are building.
Live Coaching and Refinement
You will refine your messaging, outreach, interview approach, stories, and CTA with support instead of guessing alone.
Support Between Sessions
You will have a place to ask questions, get unstuck, and keep moving as you apply the strategy week by week.
You will have simple tools and frameworks to guide your work, but the focus is on applying them so you make real progress each week.
Build the strategy, structure, and messaging that turn
guest appearances into real results
After working together, we crafted a custom interview flow, strategic questions, and talking points that kept her message on track, even if hosts go rogue. Now, Jennifer is able to show up with total confidence, deliver massive value that showcases her authority, differentiate her approach, and turn conversations into real opportunities.
How You’ll Build Your Guesting Strategy Each Week
Every interview without a strategy is a missed opportunity.
You can keep showing up, sharing value, and hoping something comes from it, or you can learn how to turn each conversation into client opportunities, stronger positioning, and results you can build on.
Each month focuses on one key part of your guesting strategy so you can build it, apply it, and refine it without overwhelm.
Build Your Bridge to Profit™
Lay the strategic foundation so your guesting supports your offers, your audience, and your business goals.
Guesting Goals
Define what success looks like so your interviews have direction.
Audience & Offer
Align who you’re speaking to with what you offer.
Show Targeting
Focus on the right podcasts that support your goals.
Billboard Topics
Create topics that get you booked and lead to your offer.
Design Your Conversation Architecture
Build the assets and messaging structure that make your interviews clear, strategic, and easier to convert.
Core Guest Assets
Create a bio and one sheet that make you easier to book and trust.
Pitch System
Build a repeatable outreach system so you know what to say and how to follow up.
Interview GPS
Map strategic interview questions so you guide the conversation with intention.
Talking Points
Refine clear, focused talking points that help your audience understand your value.
Turn Interviews Into Results
Strengthen the pieces that help listeners trust you, take action, and create momentum beyond the interview.
Story Soundbites
Use client stories to build trust and show what’s possible.
Call to Action
Create a natural next step that connects to your offer.
Sharpen Your Strategy
Refine and strengthen your message with live coaching and feedback.
Momentum Plan
Leave with a plan to keep your guesting consistent and converting.
By the end of the 12 weeks, you’ll have a complete guesting system you can use again and again, with more clarity, stronger messaging, and a real path from interviews to opportunities.
Here's How These Strategies Have Helped Other Experts
"What I loved the most, was mapping out the different talking points that help me keep things on track - even if the podcast host goes in a completely different direction. I feel so confident in guiding the conversation, and now understanding the path that I want to take people through to make sure that the audience is getting value, a great experience with me, building that know, like, and trust factor and leading to my offers."
“Working with Lyndsay completely changed how I approach podcast guesting. I stopped treating interviews as ‘exposure’ and started having strategic conversations that actually connect what I say to what I offer. The process helped me clarify my message, tell better stories, and show up with intention, without sounding salesy. It’s had a noticeable impact on how I communicate my value across my business, not just on podcasts.”
About Your Guesting Coach Lyndsay Phillips
I’m Lyndsay Phillips—CEO of Smooth Business Podcasting, host of Leverage Your Podcast,
and creator of Conversations That Convert™ and Podcast Leverage System.
With over a decade in the podcasting world—launching, hosting, producing, guesting, coaching
and repurposing thousands of episodes—I’ve seen what makes interviews land…
and what makes them flop. The truth?
Most guests show up with value, but no strategy.
That’s why I created the Guesting Growth Lab, to help more guests build the strategy,
structure and messaging so they can get booked on more 'right' shows,
build their authority, and attract more leads, clients & visibility opportunities.
If you have questions, or wish to work with me privately, book a call.
This Is Where Guesting Starts To Pay Off
Podcast guesting is not free. It costs time, preparation, energy, and attention.
And when an interview does not lead to a clear next step, stronger positioning, or a real business opportunity, that effort gets burned without much return.
The problem is usually not the interview itself. It is the lack of strategy behind it.
The Guesting Growth Lab helps you fix the part most people miss: how to shape the conversation so it supports your business, not just your visibility.
You will strengthen what you say, how you guide the interview, and how you connect it to your offer, so the appearances you are already getting have a better chance of leading to something meaningful.
You do not need more random interviews. You need a clearer way to make the ones you do count.
Frequently Asked Questions
What if I’m not getting booked yet?
That’s okay. The Lab will help you build the foundation before you waste time pitching the wrong shows or showing up without a clear strategy. You’ll clarify your goals, audience, offer alignment, topics, and outreach approach so you can pitch with more purpose.
What if I’m already getting booked?
Perfect. This is especially useful if you’re getting interviews but they are not leading to clients, opportunities, stronger positioning, or meaningful follow-up. We’ll help you make the interviews you’re already doing more strategic.
Is this a course or a live program?
This is a live 12-week coaching and implementation program. We meet weekly, for 12 weeks. They are 90 minute calls, with support in between sessions. You’ll learn, apply, refine, and get feedback as you build your guesting strategy, messaging, pitch system, interview structure, stories, and CTA.
How much time will I need each week?
Plan for the 90-minute live session each week, plus time to apply what we work on. You do not need hours and hours. The goal is focused implementation so you can make steady progress without overcomplicating it.
Do I need to have an offer already?
Yes, you should have an established service, program, or offer you want podcast guesting to support. This is not for someone who is still figuring out what they sell. It’s for experts who want their interviews to connect more clearly to their business.
Will you help me find podcasts to pitch?
While this isn't a booking service, we’ll work on show targeting so you can focus on aligned podcasts that support your goals instead of chasing random bookings or pitching every show you can find. You'll have time to start your Podcast Pitch Tracking Sheet to build your list of right fit shows.
Do I have to wait until the end to start pitching podcasts?
Not at all. I DO recommend though you get the work done within that first month. That is the core element that will get you hooked and booked, but also strategic in your whole guesting strategy.
What if I can’t attend every live session?
Yes, sessions will be recorded, but you’ll get the most value by attending live whenever possible so you can ask questions, get feedback, and apply the work in real time.
Why is it limited to 10 participants?
Because this is not a passive course. You’ll be building and refining your strategy, and I want enough room for coaching, feedback, and real implementation support.
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